![]() In the image above, you can see that 78% of the visitors clicked on the button when it said “Free Sign Up,” but only 34% of the visitors clicked on “Register.” The click rate is defined as the percentage of site visitors that clicked on the button divided by the total number of visitors who saw that option. ![]() After enough visitors arrive on the site (sample size is adequate), a comparison of the click rate is reviewed to determine which one did the best.
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